Paul Budnitz is no stranger to the world of art, toys, and fashion. A serial entrepreneur and artist, he founded Kidrobot and has numerous creations in the permanent collection of MoMA. Now, at Superplastic, he's building an entertainment company composed of animated synthetic celebrities—digital characters which boast millions of followers across social media platforms. We cover how virtual celebrities will exist between the metaverse and real life, why Facebook's name change missed the Web3 mark, and how storied art institutions and fashion houses will engage with NFTs.